The most iconic name in sportswear, worldwide, Nike has been clothing athletes across the globe for over 50 years and is comfortably the largest supplier of trainers and sports apparel in the world. There are few more instantly recognisable icons in pop culture than the Nike “swoosh.” Indeed, Nike is one of the few brands that arguably doesn't even need to use its name to be acknowledged and the swoosh itself is rumoured to be valued at $26 billion. That's not the value of the company, that's just the value of the logo!
Nike began life as Blue Ribbon Sports in 1964 and was founded by runner Phil Knight and his coach Bill Bowerman. It was a humble operation at first, selling shoes by the Japanese shoe maker Onitsuka Tiger from the back of Knight's car after practices and competitions. Bowerman himself crafted the first Nike trainers, but the company (which opened its first retail store in 1966 in Santa Monica, California) continued to primarily deal in Japanese imports until 1971 when the company began designing their own trainers, graphic designer Carolyn Davidson first sketched out the swoosh and everything changed.
The Nike brand has been popular with teenagers for decades due to its strong ties to pop culture (besides the logo, the “Just Do It” tagline launched in 1988 is almost as iconic) and its ongoing endorsement from the greats of the sporting world. From Michael Jordan (whose own “Air Jordan” branded trainers became icons in their own regard) and Tiger Woods to Wayne Rooney and Carl Lewis, Nike's brand ambassadors have represented the entire sporting spectrum over the years, which is one of the many reasons that Nike is the name on the tips of everyone's tongues when they think of professional sportswear.
Nike products can be found in almost any sporting goods store in the world, but the company also has over 700 of its own stores located worldwide. From iconic trainers, jackets and tracksuits, to shirts, skirts, swimwear, socks and jackets, Nike stock a range of designs built for a range of different sports and applications in a wide variety of sizes and prices. So, in the immortal words of the brand itself; just do it.
Why Choose Teen Choice?
Teen Choice gift cards offer a unique and flexible gifting alternative that is engineered to appeal to modern teenagers, who value their choice and their independence. Teen Choice gift cards can be used either online or in-store at several top national retail chains, from ODEON cinemas and Costa Coffee to Topshop/Topman and WHSmith. Cards can be loaded with up to £200 and can also be sent with a custom message. So, if you're looking for a gift for a teenager whose tastes you're not 100% sure of, a Teen Choice gift card is always a safe bet. Give them the gift of choice and give yourself a little piece of mind.