With its roots firmly placed in the world-famous Selfridges department store on London's iconic Oxford Street, Miss Selfridge boils down the essence of the Selfridges brand into just one specific area; young women's fashion. Indeed, the phrase “Miss Selfridge” has, almost 50 years after the brand's inception, become something of a byword for fashionable young women with their fingers on the pulse.
The first Miss Selfridge store opened as part of the famous Selfridges department store in 1966 at the height of the hippy era. The name was coined by the store's then-owner, Charles Clore, who has recently taken a trip to New York and had been inspired by the “Miss Bonwitt” dresses at the Bonwitt Teller store, which were aimed specifically at young girls. With the teenage influence very much on the rise at the time, he saw a gap in the market. Within just three years, Miss Selfridge stores had begun appearing up and down the UK's high streets.
For a relatively young brand, Miss Selfridge also has a surprising amount of celebrity history behind it. They were the first brand to use Kate Moss in a campaign and the original Miss Selfridge dresses (which were made from paper and were designed to be worn once then chucked!) were all displayed on mannequins based on the svelte figure of the sixties icon Twiggy. Other celebrities to get their starts modelling for Miss Selfridge include Naomi Campbell, Tess Daly and the Desperate Housewives actress Nicolette Sheridan, to name but a few.
Today there are over 250 Miss Selfridge stores located around the globe, offering bold, current, affordable and empowering fashion for young women who care as much about their friends and potential careers as they do their Instagram feeds. Very much a 'lifestyle' brand, and proud of it, Miss Selfridge has become known as a brand that can provide everything from that 'wow' dress for the special occasion, to the kind of clothes that can make an impression even when you're dressing down. It's a brand that has been making waves with teenagers for generations and will undoubtedly continue to do so for generations to come.
Why Choose Teen Choice?
As a brand aimed primarily at teenagers, Miss Selfridge is just one of many teen-focused national retail brands that accept our Teen Choice gift cards as full or partial payment. Our gift cards can be bought online or in-store (via one of our retail partners) and loaded with anywhere between £10 and £200, offering a level of choice and flexibility almost unheard of in the retail gift card world.
If you're in the gifting market for a teenage girl, a Teen Choice gift card will allow her access to all of Miss Selfridge's unique fashions, as well as all the make-up and accessories her heart could possibly desire. Best of all, if she would prefer to spend her gift card on a coffee with friends, a trip to the cinema or a meal out with her parents, the option is there too. She could even split the card and treat herself to multiple products and experiences from multiple retail chains. The Teen Choice gift card truly is the perfect gift for the choosy modern teen. The clue is in the name!